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What Birkenstock has that today’s DTC brands don’t

May 28, 2024May 28, 2024

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By Maura Brannigan

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It’s 2023, and the nearly 250-year-old Birkenstock’s catalogue is just as relevant among the fashion mainstream as with the tie-dye-wearing folks who adopted the leather-and-cork sandals decades before TikTok did. Its Arizona sandal even landed a cameo in Barbie, one of the year’s biggest blockbusters. Now, the company is set to go public with a hefty valuation.